The look and feel of your website has an undeniably profound effect on the emotional reaction of and the way in which your users interact with your site’s features. The online world is fast paced, users have a specific idea in their mind of what they are looking for and your site has an average of five seconds to convince them they’ve found it. Thus by developing an understanding of your target user, we can mould you an image that mirrors the needs and wants of your average target user.
If you already have a website or are planning to set one up we will consult with you on the following areas.
Content readability:
The literature on your website from the “About us” page to the payment page needs to flow clearly and fluently so that your users can quickly gain an idea of who you are what you do and how they can do business with you without feeling confused.
Structure:
The framework of your website is instrumental to your success. A straightforward and easy to navigate layout that provides a clear path that funnels your users toward the payment area will serve to maximise your conversion rate.
Usability:
One of the key ingredients to creating a successful website business is optimised usability. If your website is not as simple, straight forward and easy to use as possible this will have a detrimental effect on the number of users who continue to frequent your website and the number of users who are ultimately converted into customers. For example if your users become confused or frustrated by your payment system, the product or service you’re providing, or the navigation of your website, this will be the moment you lose them as potential customers.
Brand:
Everything on your website culminates to make up an overall message that is communicated to your users. It’s therefore crucial that the content on your website conveys the ideas of your brand and also that you brand is in line with the desires of your target market to begin with.
Colour scheme:
It is important for the colour of your website to be consistent with the colours that your users will associate with the service or product that you provide. The colours on your site will also contribute your user’s mood.
Internet Marketing Consultation
Instrumental to the success of your webpage is not only that it generates high amounts of traffic from search engines but also that this traffic is relevant to your business. Your website needs targeted users who are looking specifically for the service or product you are providing.
In this way you want quality rather than quantity, as one targeted user who is looking specifically for a website like yours is likely to be more beneficial than a hundred users who are looking for a website merely related to yours.
To ensure that the traffic being diverted to your website is going to gain you solid leads and conversions we can advise you in the following areas:
Website Optimisation:
Making sure your website is fully optimised to influence the way search engines and web crawlers perceive your website and help it appear useful and popular to gain a higher ranking.
Keywords:
Making sure that the keywords your site is optimised for are relevant and possess a high traffic value.
Content:
Ensure that not only the content is well written but that it is original, appropriately related and possesses the correct level of selected keywords.
Social Media:
Making use of social networking tools like Facebook, Twitter and social bookmarking sites to promote your business.


Consultancy